Tips On Designing A Tea Logo
The role of a logo in any brand cannot be ignored, but there are a few factors that one ought to have in mind when creating a tea logo to ensure that the branding will be strong. Most of the design will depend on specifics of the tea brand, but there are four general tips that will ensure a company comes up with a good logo for their brand.
A company that seeks to create a tea logo ought to come up with an evergreen logo, not with regard to the color but in terms of the content and the design of the logo which ought to be long lasting. An evergreen logo will ensure that the enterprise uses the logo for more than ten years. For the logo to remain relevant for a long period, it is advisable that one avoids the use of trends in their logo design but rather focus on the traditional and classic look that is associated with the tea industry. When a company uses the trends when they are designing their logos they may have to rebrand in future which would cause confusion among the customers and also cost the company more money.
When designing a logo for your tea brand, one should keep the logo elegant by avoiding overcrowding the logo design using many elements but focusing on concrete branding. An example is the logo that the Chateau Rose uses for Rooibos Tea UK which implies the need to consider simplicity in the logo. The ‘C R’ initials are written in looped white script and stands out perfectly against the black background. The customers can easily identify the brand and thus a logo will help any tea company to establish itself as a staple in the industry.
Any tea logo that a company designs also ought to be legible. Some logos will turn blurred and become illegible when one resizes them. One needs to keep in mind that the logo will be used in their marketing campaigns and not only on the packages as the logo will also be used in websites, social media platforms and even on business cards. When designing the logo, to ensure that the logo remains clear and doesn’t lose its initial design on being resized, one needs to ensure that the logo has minimum images and texts.
Creativity is also essential when creating you tea logo. One should also avoid using teabags, teapots or mugs of tea which are common but companies need to come up with other creative ideas.